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Department of Management Studies

BBA- Integrated Marketing and New Media Honours

Application Method:

Online

Part-time Availability:

Eligibility:

Higher secondary education

Self financing or Aided:

Self financing

Phone:

04842663380

Email:

jisnan@shcollege.ac.in

Years
3

Course

BBA- Integrated Marketing and New Media Honours

Department of Management offers a unique BBA Programme – “BBA in Integrated marketing and New Media”. The aim of the Programme is to bring out the graduates with the knowledge and create, execute marketing strategies using a variety of channels and tactics. The programme covers the pertinent topics like Digital marketing, Advertising Management, Market Research, Public Relations, Social Media Marketing, Consumer Behavior, and more. The programme is specially designed to introduce the students to the field of Integrated Marketing communications and to help them make better marketing decisions. The programme also creates an environment of activity-oriented learning and an opportunity to develop the core competencies of Business Administration for the students.

Programme Specific Outcome

PSO 1 -Demonstrate a comprehensive understanding of integrated marketing communication theories and concepts along with being capable of understanding and resolving managerial issues in a successful manner

PSO 2 - Explore and reflect about challenges, develop opportunities in the media and marketing industry environment; and demonstrate effective communication skills consistent with a professional marketing environment

PSO 3 - Understand one’s own capability to set achievable targets and complete them; and develop integrated marketing solutions for businesses by employing appropriate media strategies.

PSO 4 - Launch a successful business career in a meaningful way, contributing to personal,
PSO 5 - Professional and societal growth; and pursue lifelong learning and achieve holistic development.

PSO 6 - Take up challenging assignments and work for nation building in various sectors and industries.

Future Scopes

The Programme is designed to teach the primary motive of making a student industry-ready and providing them with the necessary skills to start a career. Therefore, the course has a wide scope and plenty of job opportunities are available to BBA graduates in the market.

Career Opportunities after BBA in Integrated Marketing and New Media

The management graduates are trained in a variety of skills and hence can take up career opportunities in a number of areas in the private as well as government sector. Given below are some common areas of employment after their graduation.

Banks, Financial Services and Insurance (BFSI) Sector
Sales & Marketing
Finance and Accounting
Human Resource Management
Tourism
Supply Chain Management
Business Consultancy
Investment Banking
E-Commerce
Information Technology (IT)

Professional Studies Popular further education opportunities include:

Media Studies – Master of Arts
Information Science – Master
Journalism – Master
Communication – Master of Arts
Digital Media – Master
Digital Experience Innovation – Master
Public Relations/Corporate Communication – Post-Graduate Certificate
Marketing or Brand Management – Certificate
Advertising – Diploma
Interactive Media Design – Diploma
MBA

Moreover, all the students are involved in Entrepreneurship Development Club which help students to develop their Entrepreneurial qualities and ensure some brighten their career in business.

PG Certificate Program in Management – Business Analytics

Application Method:

Online

Part-time Availability:

Eligibility:

B. Tech/BSc/ BBA/B.Com/BCA/

Self financing or Aided:

Self financing

Phone:

8547220360

Email:

eastcampus@shcollege.ac.in

Years
1

Course
1

PG Certificate Program in Management – Business Analytics

The Post Graduate Certificate Program in Management – Business Analytics is a one-year, AICTE-approved program designed to equip professionals and aspiring analysts with cutting-edge analytical skills. Powered by IBM, this program integrates world-class faculty, industry-oriented curriculum, and state-of-the-art IBM software to prepare students for leadership roles in data-driven decision-making.
With an intake capacity of 30 students, this intensive program offers a comprehensive understanding of business analytics, leveraging IBM’s advanced tools, technology, and industry expertise.

For Details contact
8547220360
9847058774
Email: eastcampus@shcollege.ac.in

Program Highlights

Duration: 1 Year | Structure: 2 Semesters | Credits: 40
Industry Collaboration: Powered by IBM with expert talks, mentorship, and support
Faculty: Courses delivered by IBM experts and industry professionals
IBM Software & Labs: Fully equipped lab with advanced IBM analytics tools
AICTE Approved: Ensuring quality education with industry relevance
Hands-on Learning: Case studies, real-world projects, and practical exposure

Curriculum & Learning Outcomes

The program blends data analytics, business intelligence, and strategic decision-making, helping students gain proficiency in:

Data Analysis & Visualization – Using IBM tools for insightful business decisions
Predictive & Prescriptive Analytics – Leveraging AI & Machine Learning for forecasting
Big Data & Cloud Computing – Understanding data storage, processing & analytics
Business Strategy & Decision Science – Enhancing decision-making with analytics
Industry Case Studies & Capstone Projects – Real-world applications with IBM support

Why Choose This Program?

IBM-Backed Certification – Stand out with a globally recognized IBM-powered credential
Industry-Relevant Curriculum – Aligned with current market demands and AI-driven trends
Exclusive Expert Talks – Insights from IBM professionals & leading business analysts
Placement & Career Support – Access to networking opportunities & career guidance
Hands-on Learning Approach – Real-world projects & IBM lab exposure

Career Prospects

Graduates of this program can pursue careers in: 📊 Business Analytics | 📈 Data Science | 📉 Market Research | 🏦 Financial Analytics | 🛒 Retail & E-commerce Analytics | 🔍 Consulting & Strategy This program is ideal for working professionals, graduates, and aspiring business analysts seeking to enhance their expertise in business intelligence, AI, and data analytics.

Course Details

Semester 1:

SL No./ Name of the course/ Duration /Tutor/Credit

Python Programming /32 Hours/ IBM/4
RDBMS/ 32 Hours /IBM/4
Artificial Intelligence Analyst (added by IBM)/ 32 Hours/ IBM/4
Introduction to Business analytics with Excel/ 60 Hours SH/4

Semester 2:

SL No./ Name of the course/ Duration /Credit

Business Intelligence using IBM Cognos /32 Hours IBM/4
Predictive Modeler using IBM SPSS Modeler /32 Hours IBM/4
Text Analytics 32 Hours/ IBM/4
Business Intelligence and Data Visualisation using Power BI (Offered by SH faculty) 60 Hours SH/4
Capstone Project / 8 credits

BBA- Business Analytics Honours

Application Method:

Online

Part-time Availability:

Eligibility:

Higher secondary education

Self financing or Aided:

Self financing

Phone:

04842663380

Email:

jisnan@shcollege.ac.in

Years
3

Course

DOWNLOAD
SYLLABUS

BBA- Business Analytics Honours

Become a Start-up CEO

Eligibility:

Self financing or Aided:

Self financing

Phone:

Email:

jisnan@shcollege.ac.in

Hours
30

Course
1

DOWNLOAD
SYLLABUS

Become a Start-up CEO

About

An entrepreneur is born with the desire of being one’s own ‘boss’. It gives the contentment and freedom of applying creativity, innovation and self-motivation at the cost of taking business risk. The idea to start a business can be a new venue to pursue the new ideas for a new line of business, new strategic decision for an existing business house or the realisation that a business will create personal wealth which will never be earned by drawing a salary in a traditional job. This course will explore the earlier stages of the entrepreneurial venture process, examine how entrepreneurs can develop new venture concepts, identify attractive market opportunities, build teams, create a business proposal and find early adopter customers.The course will be focused on practical ideas, testimonies and techniques that entrepreneurs can use to evaluate the potential of market opportunities and make decisions about whether to pursue them in a start-up company.

Course Objectives

To introduce the basic concept of entrepreneurships
To introduce the methods of generating ideas for a new business enterprise
To introduce the basic skills required for an entrepreneur
To Appraise the feasibility of starting the business with the available information
To equip for creation of a business proposal for funding
To enhance the decision-making capabilities through proper market research.
To introduce the social economic and ethical aspect of entrepreneurship

Course outcome

At the end of this course the student will be able to

To demonstrate the understanding of the concept of entrepreneurship
To describe the legal and regulatory aspect of a business
To analyse the scope of business
To judge the feasibility of a business suggestion
To create a business proposal to be submitted for funding

Programme Outcomes

UNDERGRADUATE
POSTGRADUATE

PO1

Critical Thinking

PO2

Effective Communication

PO3

Effective Citizenship

PO4

Environment and Sustainability

PO5

Ethics

PO6

Global Perspective

PO1

The students are capable of exercising their critical thinking in creating new knowledge leading to innovation, entrepreneurship and employability.

PO2

The students are able to effectively communicate the knowledge of their study and research in their respective disciplines to their employers and to the society at large.

PO3

The students are able to make choices based on the values upheld by the college, and have the readiness and know-how to preserve environment and work towards sustainable growth and development.

PO4

The students possess an ethical view of life, and have a broader (global) perspective transcending the provincial outlook.

PO5

The students possess a passion for exploring new knowledge independently for the development of the nation and the world and are able to engage in a lifelong learning process.

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Department of Management Studies

BBA- Integrated Marketing and New Media Honours

Years 3

Course

DOWNLOADSYLLABUS

PG Certificate Program in Management – Business Analytics

Years 1

Course 1

BBA- Business Analytics Honours

Years 3

Course

DOWNLOADSYLLABUS

Become a Start-up CEO

Hours 30

Course 1

DOWNLOADSYLLABUS

Programme Outcomes

PO1

Critical Thinking

PO2

Effective Communication

PO3

Effective Citizenship

PO4

Environment and Sustainability

PO5

Ethics

PO6

Global Perspective

PO1

The students are capable of exercising their critical thinking in creating new knowledge leading to innovation, entrepreneurship and employability.

PO2

The students are able to effectively communicate the knowledge of their study and research in their respective disciplines to their employers and to the society at large.

PO3

The students are able to make choices based on the values upheld by the college, and have the readiness and know-how to preserve environment and work towards sustainable growth and development.

PO4

The students possess an ethical view of life, and have a broader (global) perspective transcending the provincial outlook.

PO5

The students possess a passion for exploring new knowledge independently for the development of the nation and the world and are able to engage in a lifelong learning process.

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Years
3

DOWNLOAD
SYLLABUS

Years
1

Course
1

Years
3

DOWNLOAD
SYLLABUS

Hours
30

Course
1

DOWNLOAD
SYLLABUS