Department of Management offers a unique BBA Programme – “BBA in Integrated marketing and New Media”. The aim of the Programme is to bring out the graduates with the knowledge and create, execute marketing strategies using a variety of channels and tactics. The programme covers the pertinent topics like Digital marketing, Advertising Management, Market Research, Public Relations, Social Media Marketing, Consumer Behavior, and more. The programme is specially designed to introduce the students to the field of Integrated Marketing communications and to help them make better marketing decisions. The programme also creates an environment of activity-oriented learning and an opportunity to develop the core competencies of Business Administration for the students.
Programme Specific Outcome
PSO 1 -Demonstrate a comprehensive understanding of integrated marketing communication theories and concepts along with being capable of understanding and resolving managerial issues in a successful manner
PSO 2 - Explore and reflect about challenges, develop opportunities in the media and marketing industry environment; and demonstrate effective communication skills consistent with a professional marketing environment
PSO 3 - Understand one’s own capability to set achievable targets and complete them; and develop integrated marketing solutions for businesses by employing appropriate media strategies.
PSO 4 - Launch a successful business career in a meaningful way, contributing to personal,
PSO 5 - Professional and societal growth; and pursue lifelong learning and achieve holistic development.
PSO 6 - Take up challenging assignments and work for nation building in various sectors and industries.
The Programmeisdesigned to teach the primary motive of making a student industry-ready and providing them with the necessary skills to start a career. Therefore, the course has a wide scope and plenty of job opportunities are available to BBA graduates in the market.
Career Opportunities after BBA in Integrated Marketing and New Media
The management graduates are trained in a variety of skills and hence can take up career opportunities in a number of areas in the private as well as government sector. Given below are some common areas of employment after their graduation.
Banks, Financial Services and Insurance (BFSI) Sector
Sales & Marketing
Finance and Accounting
Human Resource Management
Supply Chain Management
Information Technology (IT)
Professional StudiesPopular further education opportunities include:
Media Studies – Master of Arts
Information Science – Master
Journalism – Master
Communication – Master of Arts
Digital Media – Master
Digital Experience Innovation – Master
Public Relations/Corporate Communication – Post-Graduate Certificate
Marketing or Brand Management – Certificate
Advertising – Diploma
Interactive Media Design – Diploma
Moreover, all the students are involved in Entrepreneurship Development Club which help students to develop their Entrepreneurial qualities and ensure some brighten their career in business.
An entrepreneur is born with the desire of being one’s own ‘boss’. It gives the contentment and freedom of applying creativity, innovation and self-motivation at the cost of taking business risk. The idea to start a business can be a new venue to pursue the new ideas for a new line of business, new strategic decision for an existing business house or the realisation that a business will create personal wealth which will never be earned by drawing a salary in a traditional job.
This course will explore the earlier stages of the entrepreneurial venture process, examine how entrepreneurs can develop new venture concepts, identify attractive market opportunities, build teams, create a business proposal and find early adopter customers.The course will be focused on practical ideas, testimonies and techniques that entrepreneurs can use to evaluate the potential of market opportunities and make decisions about whether to pursue them in a start-up company.
To introduce the basic concept of entrepreneurships
To introduce the methods of generating ideas for a new business enterprise
To introduce the basic skills required for an entrepreneur
To Appraise the feasibility of starting the business with the available information
To equip for creation of a business proposal for funding
To enhance the decision-making capabilities through proper market research.
To introduce the social economic and ethical aspect of entrepreneurship
At the end of this course the student will be able to
To demonstrate the understanding of the concept of entrepreneurship
To describe the legal and regulatory aspect of a business
To analyse the scope of business
To judge the feasibility of a business suggestion
To create a business proposal to be submitted for funding